Works alongside the tools your growth stack already runs on
Heimdall watches every click on your Google Ads, catches the fraudulent and invalid ones in real time, and turns them into refund-ready evidence, so your budget reaches real customers.
Works across Search, Shopping & Display · Live in minutes · No code required
Works alongside the tools your growth stack already runs on
Bots, click farms, competitors draining budgets, and misfiring automation all show up as “clicks” you pay for. Google filters some, but plenty slips through, and you never see the evidence.
Automated traffic, repeat offenders, and competitor clicks quietly eat into every campaign’s budget.
Standard Google reports don’t surface which clicks were junk, so the leak stays invisible on your dashboards.
Invalid clicks can be credited back, but only with the evidence most advertisers never collect.
Heimdall sits at the edge of your ad traffic. No tag-manager spaghetti, no data warehouse required.
A lightweight tag records every click (device, network, fingerprint, and behavior) and scores it in about 9ms.
Tiered rules plus corroboration separate real humans from bots, click farms, and invalid traffic, with an evidence trail for every verdict.
Export refund-ready claims for Google Ads and keep known-bad sources from burning your budget again.
Representative figures from a mid-sized Search & Shopping account. Your mileage varies with traffic mix and spend.
Connect your Google Ads account and get your first invalid-click report in minutes. No code, no long onboarding.